AB&C acquires New Jersey advertising agency

The acquisition of Oxford Communications now provides AB&C with a physical presence in the Garden State.

“Our acquisition of Oxford is a natural progression after a decade of thoughtful decision-making to establish AB&C in New Jersey and become increasingly immersed in its public and private sectors,” said Paul Pomeroy,  owner and CEO of AB&C. “As one of the state’s most reputable full-service digital agencies, Oxford offers experience, capabilities and New Jersey insights that will complement our services beautifully. We’re excited to bring our teams together to elevate strategies and results for existing and new clients.”

Oxford will continue to operate and serve its clients as it has for years. However, its approach will now be supported by the opportunity to collaborate with AB&C, with additional services that include PR, social media marketing and expanded paid media services. Oxford's clients include  packaged goods, manufacturing and retail.

“After 39 years of building a business, I’m incredibly proud of our work and team. It’s both exciting and reassuring to join forces with a company that has been a trusted name in the industry for nearly six decades,” said John Martorana, CEO  of Oxford Communications. “AB&C’s reputation, creative legacy and commitment to excellence make this the right next chapter for Oxford, our clients and our team.”

AB&C was founded in Wilmington and has other offices in Philadelphia and Bloomsberg, PA. The half-century-old company has made acquisitions in recent years in building a bigger  presence in the Delaware Valley.